The ‘London Legacy’ has failed but Rio success has revitalised a nation | Fuel PR

The Rio Olympics Games is in full flow and once again Great Britain is attempting to inspire the nation.

Team GB are continuing on from their London 2012 success by performing above all expectations and sitting second in the medal table behind the dominant USA.

Andy Murray, Mo Farah, Adam Peaty, Laura Trott and Bradley Wiggins are just some of the high-profile names to take the home gold medals so far, with many more likely to follow.

Many are hoping inspiration on the track, will see British people looking to emulate their sporting heroes in a bid to get fit.

Britain's Mo Farah celebrates winning the Men's 10,000m during the athletics event at the Rio 2016 Olympic Games at the Olympic Stadium in Rio de Janeiro on August 13, 2016. / AFP / FRANCK FIFE (Photo credit should read FRANCK FIFE/AFP/Getty Images)

(Photo credit: FRANCK FIFE/AFP/Getty Images)

However, the number of people playing sport in England has fallen since the London Olympics, despite the Games’ pledge to “inspire a generation”.

Figures from Sport England show 15.8 million people play sport or exercise at least once week, a drop of 0.4 per cent since 2012.

Participation had risen by 1.7 million since 2005 but sadly, figures show the number of once-weekly participants has dropped by 8,700 since the 2012 London Olympic Games.

London’s legacy hasn’t quite had the desired effect but following the impressive success of the Rio Games, many are hopeful that it’ll see a dramatic increase in participation.

And things are already changing…

Memberships at sporting clubs are growing with reports suggesting that since Murray’s Wimbledon and Olympic triumph, there has been a sharp increase in people of all ages taking to the tennis court.

And it’s looking good for the young people, with figures showing that the number of both male and females aged between 16 and 25 has increased dramatically, with 3.8 million now taking part – an increase of 1.4 per cent.lZu6oGDp(Photo credit: Clive Rose/Getty Images)

These are our next generations of athletes and could be centre stage at Tokyo 2020, so it’s vital that the participation levels gather some momentum following on from the latest Olympic Games.

Andrew Ivers, Senior Marketing Manager at Bodybuilding.com agrees that the future for British people inspired to exercise is on the up.  He says: “As the world’s largest online fitness community, we can track trends and encourage members to work with our experts to devise goal specific programmes.

Bodybuilding.com is home to thousands of first class articles and interactive fitness tutorials from some of the world’s top athletes and personal trainers, which users can download absolutely free.  We are definitely noticing a rise in interest and motivation from our members because they are seeing real results, based on their defined fitness goals.”

Visit www.bodybuilding.com to get involved.


For more information, please contact Adam Smith (Adam@fuelrefuel.com) or Gillian Waddell (Gillian@fuelrefuel.com) at Fuel PR