Wellness is now a status symbol and key 2017 trend, according to new research published by Euromonitor International in its recent Top Global Consumer Trends for 2017 report.
Dedicated consumers are willing to pay a premium for boutique fitness sessions, high–end athleisure wear and food with health benefits as more and more of us are keen to flaunt our passion for wellness and signify that health and wellness matters to us.
A growing number of new fitness types are emerging as consumers seek to pair mental wellbeing with physical activity, including fusion exercise such as BoxingYoga and a trampoline studio. A new generation of trendy gyms focussing on fitness and wellbeing as a lifestyle are opening up globally as consumers make health and wellbeing the centre of their identity. Wearable wellness tech, already popular, increasingly includes mental wellness focussed offerings. One example is WellBe, a new stress-tracking bracelet which alerts wearers when they are in situations which cause stress levels to soar.
Sleep is a clear focus, with sleep play lights high in popularity and consumers encouraged by industry professionals to respect sleep as they do diet and exercise and a core health building block.
Wellness holidays are growing in popularity, with an increasing number of wellness travel companies, as is healthy eating.
“Consumers are aware that eating habits influence quality of life. This is fuelling unprecedented demand for healthier eating options” the Euromonitor report stated.
For more information, please contact Gillian Waddell (Gillian@fuerefuel.com) at Fuel PR.