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Working Principles
Effective issues and crisis management is vital for maintaining reputation for a business.
A good reputation can be built up over many years, but if something goes wrong and is
not handled properly, those building blocks can come crashing down overnight.
We believe that the key objectives in managing issues are to avoid negative media publicity,
influence key opinion formers and decision makers and demonstrate leadership in quality
practice.
Fuel’s considerable experience in handling issues and crises includes product withdrawals,
bans, product safety and quality, infant death, personal injuries, senior management fraud,
employee, workforce and union issues and community relations. |
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