The Wyndham Grand Collection, an ensemble of luxurious one-of-a-kind hotels in unique world-wide destinations, unveiled their exclusive art collection created by artist David Downton at the Wyndham Grand London, Chelsea Harbour in May.

The launch of the art collection was developed to give a flavour of each hotel location. Fuel's task was to leverage coverage on the hotel group around an interesting collaboration.

Travel, features and art's journalists combined to view the work and meet with the artist at an elegant launch event. Sir Michael Caine and his wife Shakira attended the party, making the diary pages of the Daily Express newspaper and London Lite.

An exclusive feature on this collaboration between the hotel group and the world-renowned fashion illustrator was featured exclusively in the Evening Standard newspaper. To support this, Fuel set up exclusive offers to win a signed print of the key visual.