Fuel's strategic brand building consumer campaigns are designed to increase education and awareness, stimulate trial, change behaviour and drive long term loyalty. Our experience and knowledge of premium quality brands and categories spans all ages, life stages and cultures, from pregnancy, children, young adults, the mass female and male population, to elderly audiences.

Categories include:

• Beauty, Hair, Grooming and Fragrance
• Entertainment
• Fashion
• Food, Drink and Nutrition
• Health and Wellbeing (Pharma, OTC, VMS, natural/complementary — all ages/life stages)
• Home and Interiors
• Lifestyle
• Personal Care
• Pregnancy, Babies and Children
• Retail
• Sports Nutrition and Fitness

Effective media outreach across all channels is crucial for B2C campaigns to thrive. Fuel's insight-driven tailored communications reach people in their preferred opinion forming media. Our brands frequently and consistently win industry media awards and endorsements, celebrity usage and visibility, expert advice and scientific support.

Fuel also creates and drives high profile public health campaigns, hitting the headlines to influence long term change in attitudes and best practice. Topical issues including children's behaviour, junk food and obesity, plus taboo subjects such as excessive sweating, incontinence and female hair loss have become priority issues for the UK's health professional and media stakeholders.