As the demand for supplements grows, so does the demand for quality and Company ethics. Are you on track to meet these demands? Here are our top 6 trends to look out for and any potential blocks to them. Stress Supplements – It’s no surprise to see that stress supplements are one of the most in demand at the moment. This demand is thought to increase as people worry more and more about mental health. Plant based adaptogens and Ayurvedic […]
Vitafoods Expo Will Reveal the next Generation of Nutritional Ingredients & Trends – but Also How to Tackle Tighter Regulations This year’s Vitafoods Europe runs from 15-17 May 2018 at the Palexpo in Geneva and is expected to reveal a range of developments in the nutraceutical industry, which is predicted to be worth $275 billion globally by 2021. According to the show, 92% of brands surveyed in advance of the expo, felt positive about future success – with healthy ageing, general well-being, […]
Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]
Gillian Waddell Reports: New EU Novel Foods and Supplements Investigation Highlights The Need for Brand Compliance A recent month-long investigation by EU member states has identified over 400 unauthorised novel foods marketed online in Europe, something that’s expected to prompt nations to become more active in encouraging E-commerce integrity among online brands. In the first extensive investigation of its type by the EU, the initiative searched over 1000 websites across the 25 member states (in addition to Norway and Switzerland) […]
Is ‘Millennial’ a Behaviour – and What Does It Mean for the Nutrition Industry? For some time the lifestyle and sports nutrition industry has targeted a significant amount of their marketing budget at the millennial market – embracing concepts such as ‘Millennial Lifestylists’ and their potential to turn sports nutrition increasingly vegan. For example, Scitec, one of Europe’s leading sports nutrition brands, has developed a vegan protein powder, due to consumer demand. However, others in the industry, and indeed the […]
Gillian Waddell is delighted to announce that Fuel PR has been appointed to handle the PR & Communications for Scitec Nutrition. Scitec is a leading sport nutrition company in Europe and offers its products in 90 countries worldwide. Products range from proteins through amino acids and weight-control formulas to vitamins and minerals and much more. Scitec’s products help support and complete the daily nutrition of athletes or anybody, who partakes in sports on a regular basis. Fuel PR Scitec Nutrition […]
Whey protein reduces blood pressure for improved cardiometabolic health, shows Whey2Go clinical trial led by the University of Reading in partnership with Volac. The Whey2Go study is the first randomised clinical trial to evaluate the relative effects of milk proteins whey and calcium-caseinate on several cardiometabolic health markers. The study revealed that consumption of whey protein (28g twice a day for 8 weeks) resulted in clinically relevant reductions in 24-hour blood pressure compared with a maltodextrin control, a change that […]