Gillian Waddell, MD of Fuel PR is pleased to announce that Fuel has been appointed to handle the PR for LithoLexal® Award-winning LithoLexal® offers a new generation of products specifically created to help improve bone and joint health in the UK population. LithoLexal® products challenge traditional calcium alternatives, which are rock-based and hard for the body to absorb easily and effectively. PR Scientific studies have shown that LithoLexal® can help and support the normal Bone Rebuilding Cycle. Its unique marine […]
Gillian Waddell is delighted to announce that Fuel PR has been appointed to handle the PR & Communications for Scitec Nutrition. Scitec is a leading sport nutrition company in Europe and offers its products in 90 countries worldwide. Products range from proteins through amino acids and weight-control formulas to vitamins and minerals and much more. Scitec’s products help support and complete the daily nutrition of athletes or anybody, who partakes in sports on a regular basis. Fuel PR Scitec Nutrition […]
Fuel PR knows how to handle taboos. The key is to normalise them. Example: Excessive Sweating. Client: Odaban. Objective: Promote Odaban as best protection available for excessive sweating Strategy: • ‘Normalise’ the issue: explain why excessive sweating is a widespread problem, often suffered in uncomfortable, embarrassed silence, sometimes diagnosed as medical condition hyperhidrosis • Bring Odaban brand to life through real-life case study examples – share their personal stories, demonstrate how Odaban has transformed their lives • Target specific population […]
We all know food goes out of date, but did you know that so do cosmetics? Nearly all consumers neglect expiration dates on their cosmetics, which is causing concern amongst skincare experts. The US National Institute of Health [1] commissioned a study which showed that 97% of people admitted to having used products which were well past their cosmetic expiration end date. The PAO symbol (period after opening) is present on all cosmetics packaging, informing consumers about how long to […]
Temperatures are up as we soak in the summer heat. So why are we wringing wet? Basking in the sun? Sort of. Rainy days? Not really, despite August’s doom-laden forecasts. Getting in a right sweat? Yes – for well over half of us. The new Lowdown on Sweat Survey[1] shows that 54.7% of Brits suffer from heavy sweating, with nearly two thirds (60.5%) of 25-34s pouring with it. It’s hot in the UK’s cities, with some sweatier than others – two […]
Internship at Fuel PR My internship experience at Fuel PR has been one of the most informative and enriching experiences so far in my academic career. It was my first internship and I was worried that I would suffer a stereotypical internship where I did primarily what would be described as “grunt” work, but I was assured by Leandra during my interview that this would not be the case. It was comforting to hear these words and to see the […]
In celebration of CEW’s 25th anniversary in the UK this year, YOU Magazine unveiled The Beauty Oscars Box featuring Palmer’s Coconut Oil Body Lotion – the 2016 CEW Beauty Awards finalist. For more information please contact Gillian Waddell at Fuel PR.
Fuel PR runs and manages AIM, the Association of Independent Multiple Pharmacies, which is a member organisation of dynamic community pharmacy businesses. Did you know that AIM members represent a significant number of pharmacies across the UK, delivering primary healthcare and advice to their local communities? Fuel PR Are you looking to reach pharmacy decision makers to encourage them to stock your brand? Do you want to meet like mind suppliers? Do you want unparalleled insight into […]
So Divine Massaging Wand named one of three winners in exclusive test The So Divine ‘Wicked Game’ Massaging Wand has been named a winner by the Good Housekeeping Institute. Twenty seven different varieties of vibrators were put through their paces over the last two months, and So Divine has come out on top with an overall score of 77 out of 100. Good Housekeeping Institute noted that ‘all the testers agreed they found it pleasurable to use’.[1] [1] Good […]
Are you a cool cat? Do you know of any cool cats? Who do you think is keeping cool under pressure this summer? Is it Theresa May? Ball-playing Andy Murray? The Lions in New Zealand? Or maybe it’s YOU! We want to hear how you are keeping cool under pressure or who you think is keeping their cool this summer. For your chance to win a month’s supply of ODABAN® please nominate who you think is keeping their cool this […]