Gillian Waddell, managing director of Fuel PR, is thrilled to announce that Fuel PR has been appointed to handle the PR for Vega Vitamins and the launch of their Vitamin D range. Following the government’s recommendations, Vega Vitamins are working to spread the word about the need for vitamin D to support healthy bones, teeth and muscles and to contribute to more general areas of health, such as energy and immunity. For more information please contact Susan Leigh at Fuel PR (Susan@fuelrefuel.com).
Angel EQT, a unique new online community funding platform, has announced its inaugural partnership investment venture with Britannia’s Gold Ltd, which is on an important quest to recover an estimated £4.5bn of Britain’s gold and precious metals, lost at sea during World Wars I and II. Britannia’s Gold will work with Angel EQT investors to finance the bespoke survey and salvage operations required to recover identified shipwreck cargoes and return them to the UK, for the combined benefit of […]
Our learning in tea plants is taking it’s next steps with Professor Goa’s studies, published this month, from the South China Agricultural University, Guangzhou, with Camellia sinensis variety assamica cultivar Yunkang 10. Tea plants have two varieties the first originally found in China around the Ichow hills in Sichuan (Camellia sinensis variety sinensis), found around BC 2736, and the second discovered in India around the hills of Sivagasar, Assam (Camellia sinensis variety assamica) in 1823. Although they originally grew in […]
It would seem that protecting the environment has been a key issue in a number of sectors across the UK, in particular the fashion and food industry, who both introduced the 5p plastic carrier charge in 2016. The Fashion industry even saw a backlash against fast fashion in 2015, with the ‘slow fashion’ movement becoming one of the biggest trends of the year. Locally sourced food ingredients also became one of the hottest food trends of 2014, according to Forbes, […]
Fuel PR recently visited Vitafoods Europe – the global nutraceutical event for ingredients and raw materials for the dietary supplements and functional food & beverages industries held in Geneva, Switzerland. Vitafoods Europe provides visitors the opportunity to gain crucial advice and expertise on market trends, regulatory complexities, packaging and labelling challenges and market drivers, helping make better strategic business decisions. Gillian Waddell shares insights on the emerging trends in New Product Innovations, as revealed by Innova Market Insights: Clean Supreme […]
Managing director of Fuel PR, Gillian Waddell, is pleased to announce that California based sunscreen brand COOLA has appointed Fuel PR to handle all UK PR activities. COOLA aims to use the freshest and most natural ingredients whenever possible within their healthy sunscreen collection. COOLA’s organic formulas contain over 70% certified organic ingredients, and paves the way in the luxury suncare industry. For more information about COOLA visit http://www.coolasuncare.com/. For further information please contact Leandra Cardozo (Leandra@fuelrefuel.com) at Fuel PR.
Personal nutrition is emerging as a key issue and opportunity for the nutrition industry, according to research recently conducted by the organisers of Vitafoods Europe 2017, which takes place from 9 – 11 May in Geneva. The research reflects the emergence of new possibilities such as individualised dietary guidelines, wearable technology, personalised nutrition based on genetic testing and nutrigenomics, which is regarded as both an important short and long term trend. The research highlights the continuing importance of quality evidence […]
Keep cool this summer and avoid an office meltdown with this sweat busting formula from ODABAN®, the gentle yet effective brand that has relieved excessive sweating for consumers for over forty years. For centuries, the age old stigma attached to sweating has been linked to deep rooted social stigmas such as bad personal hygiene and a general lack of bodily cleanliness. A recent survey revealed 3% of the world’s population is affected by hyperhidrosis, the condition that causes extreme sweating […]