Fuel PR, leading boutique communications agency, examines trends, explores issues and discovers who’s creating solutions. Here’s our view on why Dairy Free is the rising star in the UK Yogurt Category… Dairy Free Yogurt – a Cultured Choice? It’s a safe bet when you last flicked through a health magazine or read a wellness blog, it suggested you think about going dairy-free. If you have a clinically diagnosed intolerance or simply believe you feel better consuming less milk, there’s no […]
Taunton Cider Company appoints Fuel PR Gillian Waddell is delighted to announce Taunton Cider Company, one of the UK’s oldest and most illustrious cider companies, has appointed Fuel PR. Established in 1911, the award-winning Taunton Cider offers a Medium and a Dry cider crafted from the finest bittersweet cider apples from all over Somerset. Taunton Cider, Proper Cider. From Somerset For more information please contact Sophie(sophie@fuelrefuel.com)
Fuel PR look at the upcoming summer trends in the fitness industry As temperatures soar and summer approaches millions across the country are in a hurry to get fit. The pressure for that bikini body or that six pack is as high as ever at this time of year. Here are five upcoming summer trends that are sure to get you in shape for the summer ahead…. Wearable technology: Technology and fitness has collided in recent years. From GoPros to […]
Vitafoods Expo Will Reveal the next Generation of Nutritional Ingredients & Trends – but Also How to Tackle Tighter Regulations This year’s Vitafoods Europe runs from 15-17 May 2018 at the Palexpo in Geneva and is expected to reveal a range of developments in the nutraceutical industry, which is predicted to be worth $275 billion globally by 2021. According to the show, 92% of brands surveyed in advance of the expo, felt positive about future success – with healthy ageing, general well-being, […]
Fuel PR announce that INGLOT have collaborated with Jennifer Lopez for a 70-piece collection ranging from powders to lipsticks, shadows to eyelashes and palettes. Jennifer worked very closely with the brand on every aspect of the collection. All colours in the line were created and handpicked by Jennifer herself. As a global star juggling multiple jobs on top of motherhood, Jennifer built the line for women like her who are always on the go. The product collection allows women to […]
Fuel PR clients Ugo Thrive and Orgran scoop Golds at the FreeFrom Awards 2018 Fuel PR clients Ugo Thrive and Orgran attended the annual awards to celebrate the innovation and imagination shown by the food industry in creating foods that are free of wheat, gluten, dairy, eggs, nuts, soya, sulphites and other allergens. Ugo Thrive has scooped four prestigious FreeFrom Food Awards at this year’s celebration, which took place at the Royal College of Physicians on 18th April 2018. The […]
Gillian Waddell, Managing Director of Fuel PR International, and Imogen Wolsey registered dietitian report: Food of the Month- Activated Charcoal- for health and beauty. A charcoal based pizza for dinner might seem a little on the strange side at first glance, but with desirably detoxifying effects alongside teeth whitening outcomes this new food supplement has already been making its mark on the new year. Activated by high temperatures, this by-product of burnt char and other substances is highly porous with […]
Fuel PR introduces BareDerma – a new breakthrough intimate health, wellbeing and beauty brand launching in the UK. The secrets of intimate skincare health, well-being and beauty have long been recognised and appreciated by ancient communities dedicated to the ultimate confidence intimate skincare provides. Now you have a chance to discover how your body can benefit from delicate nourishing intimate skincare – introducing BareDerma, a new breakthrough intimate health, wellbeing and beauty brand launching in the UK. Founded and created […]
Fuel PR announces Jennifer Lopez INGLOT collaboration INGLOT have revealed a partnership with Jennifer Lopez after decades serving as a muse for the makeup industry. The exclusive line will launch on April 26th and will bring both Jennifer and INGLOT’s shared vision of strong femininity to life whilst offering women diverse ways to express themselves through cosmetics. The line launches globally on April 26th on inglotuk.com, jenniferlopezinglot.com and in INGLOT stores. For more information please contact gillian@fuelrefuel.com or hollie@fuelrefuel.com Visit […]
Fuel PR Highlight the Need for Marketers to Work with Influencers Ahead of FIBO & BodyPower 2018 During the past year, Fuel PR has focused on working with influencers in the fitness, nutrition and lifestyle industries – something that’s becoming increasingly vital for brand success. Indeed, the need for brands to ensure their marketing efforts are influencer-optimised across all channels, will be evident at two of 2018’s key fitness and nutrition industry shows, FIBO and BodyPower, in addition to the […]