Black Friday and Cyber Monday is fast approaching! What is your strategy for Amazon? written by Gillian Waddell MD, Fuel For Amazon Mark the 23rd November and 26th November 2018 in your diaries as these are pivotal dates for commercial sales on the global platform – aka Black Friday and Cyber Monday. Did you know… – Globally 60% of all online transactions on Cyber Monday last year (2017) happened at Amazon which is staggering (Tech Radar – A whopping £1.4bn […]
Gillian Waddell asks ‘What is your brand’s strategy for Amazon?’ We’ve all been there. Typed in those six letters, appropriate dot something and then off we go. Navigating our way through retail nirvana searching and shopping for presents, for treats, for must-haves and the can’t-live-without and the can’t-find-anywhere-else and the simply-must-have-it-next-day. If that is how you feel about shopping with the world’s largest global retailer – one of a top 10 of global URLs visited daily – then imagine what […]
Fuel PR clients Palmer’s, Tatti Lashes and NEEK Skin Organics have been shortlisted for SIX Pure Beauty Awards 2018 Fuel PR is excited to announce that Palmer’s, Tatti Lashes and NEEK Skin Organics have been shortlisted for SIX Pure Beauty Awards 2018! The Pure Beauty Awards celebrate the brands, products and sales staff that have made the biggest impact in the UK Beauty Industry over the past twelve months. The Pure Beauty Awards entries are initially assessed by a panel of […]
Fuel PR runs and manages AIM, the Association of Independent Multiple Pharmacies, which is a member organisation of dynamic community pharmacy businesses. Did you know that AIM members represent a significant number of pharmacies across the UK, delivering primary healthcare and advice to their local communities? Fuel PR Are you looking to reach pharmacy decision makers to encourage them to stock your brand? Do you want to meet like mind suppliers? Do you want unparalleled insight into […]
So Divine Massaging Wand named one of three winners in exclusive test The So Divine ‘Wicked Game’ Massaging Wand has been named a winner by the Good Housekeeping Institute. Twenty seven different varieties of vibrators were put through their paces over the last two months, and So Divine has come out on top with an overall score of 77 out of 100. Good Housekeeping Institute noted that ‘all the testers agreed they found it pleasurable to use’.[1] [1] Good […]
Angel EQT, a unique new online community funding platform, has announced its inaugural partnership investment venture with Britannia’s Gold Ltd, which is on an important quest to recover an estimated £4.5bn of Britain’s gold and precious metals, lost at sea during World Wars I and II. Britannia’s Gold will work with Angel EQT investors to finance the bespoke survey and salvage operations required to recover identified shipwreck cargoes and return them to the UK, for the combined benefit of […]
Our learning in tea plants is taking it’s next steps with Professor Goa’s studies, published this month, from the South China Agricultural University, Guangzhou, with Camellia sinensis variety assamica cultivar Yunkang 10. Tea plants have two varieties the first originally found in China around the Ichow hills in Sichuan (Camellia sinensis variety sinensis), found around BC 2736, and the second discovered in India around the hills of Sivagasar, Assam (Camellia sinensis variety assamica) in 1823. Although they originally grew in […]
Fuel PR recently visited Vitafoods Europe – the global nutraceutical event for ingredients and raw materials for the dietary supplements and functional food & beverages industries held in Geneva, Switzerland. Vitafoods Europe provides visitors the opportunity to gain crucial advice and expertise on market trends, regulatory complexities, packaging and labelling challenges and market drivers, helping make better strategic business decisions. Gillian Waddell shares insights on the emerging trends in New Product Innovations, as revealed by Innova Market Insights: Clean Supreme […]
Managing director of Fuel PR, Gillian Waddell, is pleased to announce that California based sunscreen brand COOLA has appointed Fuel PR to handle all UK PR activities. COOLA aims to use the freshest and most natural ingredients whenever possible within their healthy sunscreen collection. COOLA’s organic formulas contain over 70% certified organic ingredients, and paves the way in the luxury suncare industry. For more information about COOLA visit http://www.coolasuncare.com/. For further information please contact Leandra Cardozo (Leandra@fuelrefuel.com) at Fuel PR.
